How to compare clothing prices without being fooled

Compare the same thing

A cheaper piece is only a better deal if it's genuinely comparable. Before you compare prices, make sure you're looking at the same kind of item.

• Fabric: a cotton sweater and a cotton-blend sweater with acrylic aren't the same product.
• Fit and cut: slim, regular and relaxed versions of the same style fit very differently.
• Size availability: a low price is no use if your size is sold out.
• Colour: retailers often mark down some colours while others stay at full price.

Look past the crossed-out price

The "original" price shown next to a sale price is set by the retailer, and some items are rarely or never sold at that price. A big percentage off tells you little.

Judge the deal by what you'd actually pay and by what comparable pieces cost elsewhere. If you can see a price history, check whether today's "sale" price is really lower than recent prices.

Count the full cost

• Shipping fees, and the order value needed to qualify for free shipping.
• Sales tax, which varies by state and is usually added at checkout.
• Return shipping: paying to send something back can erase a small discount.
• Final-sale items, which often can't be returned at all.
• Sign-up and membership discounts, and the conditions attached to them.

Think in cost per wear

A $90 pair of trousers you wear 60 times costs $1.50 per wear. A $30 pair you wear five times costs $6 per wear. For things you'll wear constantly, such as jeans, coats and shoes, quality is usually worth more than a lower price tag.

A quick checklist

• Is it the same fabric, fit, colour and size?
• What is the total price after shipping and tax?
• Can I return it, and who pays for the return?
• Is the sale price actually lower than recent prices?
• How often will I wear it?